Negative vs Positive Online Reviews

Online reviews have become mainstream and consumers are increasingly relying on them when making decisions. This article presents the latest research on the following topics: distribution of negative and positive reviews, sentiment of online reviews and evaluation of the impact on sales.

6 years ago   •   6 min read

By Dallán Ryan

This content is only available to subscribers

Subscribe now and have access to all our stories, enjoy exclusive content and stay up to date with constant updates.

Sign up now

Spread the word

Keep reading