Eagle Alpha Spotlight: Advertising Data - Part 2
Advertising data refers to information collected and analyzed about the performance and effectiveness of advertising campaigns. This is part two of two articles on advertising data.
Advertising data refers to information collected and analyzed about the performance and effectiveness of advertising campaigns. This is part two of two articles on advertising data.
Advertising data refers to information collected and analyzed about the performance and effectiveness of advertising campaigns. This is part one of two articles on advertising data.
The primary goal of the webinar was to provide clients with a comprehensive update on corporate data access, emphasizing the distinct differences between corporates and data vendors. Additionally, the session outlined the platform's strategic plans for enhancing supply in 2024.
Eagle Alpha’s market intel report provides a monthly wrap of the latest news in the alternative data industry. The report covers updates from corporates, data vendors, new datasets added to the Eagle Alpha platform, and a look into what the Eagle Alpha team is reading.
It is essential for businesses to understand customer journeys at various touchpoints and clickstream data analytics has become an important tool when evaluating online behaviors with the market size expected to reach 1.3 billion USD by 2030.
The travel and hospitality industry encompasses a wide range of business activities and services, including accommodation, transportation, attractions and entertainment, restaurants and cafes, travel agencies, conferences and events, and travel technology.
Explore the concept of Point-in-Time (PIT) data, which captures information at a specific moment, providing a clear snapshot distinct from ongoing or aggregated data, crucial for accurate analysis and decision-making.
Eagle Alpha’s market intel report provides a monthly wrap of the latest news in the alternative data industry. The report covers updates from data vendors, new datasets added to the Eagle Alpha platform, and a look into what the Eagle Alpha team is reading.
On February 20th, Dallán Ryan was joined by Joshua Kang from Mandata Corporation and Ann Yang and Judy Tsai from Taiwan Economic Journal to discuss the alternative data landscape in emerging markets - in particular South Korea and Taiwan. Find the recording and the write-up of key points below.
Consumer staples or CPG (consumer packaged goods) encompass essential products crucial to consumers, including foods, beverages, household items, hygiene products, alcohol, and tobacco.
Generative AI is transforming investment management and data analysis, making compliance an essential area of focus for both investors and regulators.
On January 25th, we were joined by Gary Ng, Senior Economist at Natixis Investment Management based in Hong Kong and two leading alternative data providers: DAC Management and Real Estate Foresight.