Advertising data refers to information collected and analyzed about the performance and effectiveness of advertising campaigns. This is part two of two articles on advertising data.
Explore the concept of Point-in-Time (PIT) data, which captures information at a specific moment, providing a clear snapshot distinct from ongoing or aggregated data, crucial for accurate analysis and decision-making.
Despite challenges such as supply chain disruptions and inflation, strategic investments in technology and data analytics are essential for CPG companies to thrive. The sector's future hinges on adaptability, innovation, and understanding consumer preferences.
This year we rebranded our Data Strategy portal to Navigator and have continued to focus on providing premium content and advisory to data buyer clients with contributions from our expert network and the alternative data and financial community.
At the beginning of 2023, there was a surge in foreign investment in Chinese stocks, driven by optimism surrounding the country's shift away from its strict "zero-Covid" policies. However, concerns have mounted in recent months, primarily regarding a liquidity crisis in the real estate sector.
Nowcasting refers to the process of estimating current or near real-time conditions using various data sources. This is in contrast to traditional economic indicators that are released with a delay.
News data is a crucial element in investment research, providing real-time information on various factors that can influence financial markets.
This report breaks down recent trends, academic research, leading alternative data vendors and case studies for the real estate market.
The report traces the evolution of options trading, highlighting modern challenges posed by meme stocks and 0DTE options. It emphasizes the role of data and leading vendors in refining trading strategies, illustrated through real-world case studies.
Dive into our latest report outlining the unfolding lucrative opportunity in the clean energy sector for hedge funds using alternative data, amidst a global shift propelled by investments set to reach $1.74 trillion USD by 2023.
The tech sector's recovery in 2023, marked by renewed interest in AI and advancements in various tech trends, illustrates its resilience and adaptability. As tech companies navigate through these trends, data-driven insights are invaluable in understanding the ever-changing dynamics of the market.
Traditional methods of tracking inflation, such as official government reports and surveys, often have a time lag, which means that they might not capture real-time or recent changes in the economy. Alternative datasets can help bridge this gap.
