This content is only available to subscribers
Subscribe now and have access to all our stories, enjoy exclusive content and stay up to date with constant updates.
Get AccessAlready have an account? Sign in
Online and social media content can be used to analyse consumer trends and sentiment. This data can be used to examine fundamental issues that may impact consumer attitudes to a company or brand.
6 years ago • 1 min read
Subscribe now and have access to all our stories, enjoy exclusive content and stay up to date with constant updates.
Get AccessAlready have an account? Sign in