In the initial testing process of the predictive value of app data, we evaluated the relationship of the data with a company’s quarterly revenue.
The attached white paper was prepared by Webhose.io, a company providing access to structured web data. This paper gives an overview of technological issues associated with extracting web data from various and fragmented sources.
Foursquare predicts the overall 2016 Black Friday foot traffic to be 3.5% down compared to 2015.
Pokémon Go has been significantly affecting Nintendo Co. Ltd.’s share price with analysts also noticing secondary plays. The game passed the mark of 100 million installs and reached $10 million in daily revenues, however it appears that Pokémon Go’s peak is now behind us.
Foursquare introduced Attribution, a dashboard that companies can use in order to analyze marketing campaigns and gain real-time insights.
Most investment managers don’t have the architecture to consume data like Point72. Therefore, alternative data vendors need to provide good UX to access data. There is still a lot of work to be done in terms of interpretation and analysis when alternative data becomes widespread.
